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Jeannette Hayes
Associate Broker

Dedication - Full Time


Multi-Million Dollar Producer, Real Estate is my Full Time Job.

Dedication and attention to details regardless of price.……I treat all of my clients as if they are million dollar buyers or sellers.   I have over twenty years experience in customizing strategic marketing plans soeven the smallest task is never forgotten for sellers as well as buyers to accomplish their/our goal


Repeat business and referrals are the key to my success.
……….My goal is to provide clients with the best possible service so that they refer me to family and friends and use me on their next real estate transaction I personally handlethe buying and listing details, making for smooth transactions, communication and satisfaction.

  • Broker / Associate
  • GRI .. Graduate of Realtor Institute
  • CRS ... Certified Residential Specialist
  • (814) 8 8 2 - 9 8 2 6  .....  Cell/ Te
  • (814) 864-3200....#1414 Office
  • (814) 864-1794.... FAX (814)
  • Licensed since 1987 ... Experienced Selling Erie & Erie County
  • Howard Hanna Real Estate Services ..2003 to Present
  • Jeannette Hayes    Realtors Broker / Owner ** 1996 to 2003 **
  • Focusing On: "The City of Erie, Edinboro, Fairview, Girard, Harborcreek, Lake City, McKean, Millcreek, Summit,Waterford"
  • Specializing In Zip Codes 16505, 16506, 16509, 16510, 16426, 16441
  • Member of Greater Erie Board of REALTORS Member of PAR
  • (PA Association of REALTORS)
  • Member of NAR (National Association of REALTORS)

CLIENT MARKETING SERVICES

  • TV Showcase of Homes
  • 100% Money Back Guarantee Program
  • Direct Mail Target Marketing
  • Direct Access to Out-of-Town Buyers
  • Service Commitment in Writing
  • On-Site Mortgage Loan Assistance
  • Title and Escrow Services
  • Instant, Global Exposure on the Internet
  • Total Real Estate Industry Exposure

email:     jahayes@howardhanna.com

      Call   8 1 4 - 8 8 2 - 9 8 2 6    (cell or text) or visit my office at Howard Hanna Erie South 5620 Peach.


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 Attention First Time Home

S E L L E R S !!

www.HayesHomeSeller.com

Jeannette Hayes, Associate Broker

814-882-9826 cell /text anytime

jahayes@howardhanna.com

 

For first-time sellers who have never been through the process before, it's a different world. One where the value of the house isn't measured in the profit made on the sale, but by the enjoyment the owners had from living in the home.

Sellers love to share experiences --- here are a few.

Your largest number of showings will occur in the first two to three weeks, so be ready.  One reason: "The (multiple listing service) systems and the Internet tend to drive the majority of showings.  Many buyers are plugged in electronically. So the minute something new pops up that meets their criteria, they want to see it, NOW.

Take advantage of opportunity by pricing the house competitively the minute it goes on the market

The market study gives you a comprehensive list of the initial asking prices of nearby similar homes  along with the final selling prices.  It is a mini X-ray of the market.

Your initial listing price is extremely important also.  Price within the computer search criteria.  For example a home first marketed for $155,000, But later lowered it to $150,000 meant the listing appeared within the computer search parameters that buyers commonly used in that price range. 

One question to ask yourself and pose as you interview agents: How will you reach the home's target market?

You have to consider who your most likely buyers are for what you're selling and cater to that group of people .  First time home buyers – computer savy.

Targeting those that live on their smartphones?  Effectively access the networks your buyers are tapping to find their next home. The  QR code allows smartphone users to access property information electronically, and instantly.

The typical starter home can also appeal to downsizing empty nesters.  This group needs the traditional communication.  The cell phone number is a must which will instantly reach someone who can talk to them and  provide details and answer questions immediately.

 

 

 

Photos bring the curb appeal to the buyer through the newspaper /internet websites. A good selection of clear, well-lit, professional-quality pictures are needed to show your house at its very best.

Selling items that are a fixed to the home or professionally installed can make your move easier. Consider selling the washer/dryer set, as well as a few other items that would be difficult to move, like the two wall-mounted, flat-screen TVs.

Selling the items might not bring extra money to the table but it can sweeten the deal for the buyer, who might agree to full price because of the included items.

Keeping your house clean is important in every sale. But first-time sellers are likely selling smaller houses, and clutter can mean the difference between cozy and cramped.

Clearing the clutter is "something you can spend  two to three weeks doing before the first showing”, to buyers and also to other realtors.  A furnished home does show better but you need to remove all the nonessential pieces.  Store the extras in the garage or rent a storage building for a short period of time.

Listen to your realtor.  Even the simplest idea has value. If your agent's recommendation is to Get rid of the bedroom dresser to make the room feel more spacious then consider it.

Kitchen and bathroom countertops are another hot spot that many sellers forget to clear. Your normal routine makes sense to you, but your house will seem messy, disorganized and uninviting to buyers.

There are two opinions on removing of items. De-cluttering is good, but taking all of your personal items out, no longer makes a house feel like a home. Keep a few mementos and photos. Pictures of your garden or a swing set or a picnic in your back yard helps a buyer visualize.   Don't neutralize it so that it's too sterile.

Today’s buyers don’t have time to tackle the ‘to-do list’. Get the home move-in ready before it hits the market so the buyer can start fresh.

That means making all the repairs and replacements that you would demand if you were buying the house today. If the sidewalk is not clear then trim the bushes. If the garage door is dented, have that fixed or replaced.  If you go into a room and say, ' I wonder if this carpet is dirty enough to replace?'  You know the answer.

First-time sellers are likely selling smaller, starter homes which are popular with first-time buyers and empty-nesters, Neither group is likely to want to spend weekends tackling the jobs that you avoided.

From a presentation standpoint, you want them to feel it's turnkey -- ready to go.  Your competition is doing it. In this market, it's not just a price war but a neat – clean and ready contest at the same time.

Be careful of the personal upgrades. Know your market and don’t be afraid to ask what will improve the market value.

For example, the owners of a $80,000 starter home installed a very expensive kitchen upgrade with lots of high-dollar extras. Unfortunately, it was an older home "in a market that was never going to be above $80,000. So the money they put in, they lost.

Something as simple as changing kitchen and bathroom sink fixtures can add that new look. 

The cheapest thing you can do for a house with the greatest value for your investment is to paint and replace carpet.  Today’s colors and soft neutral have highest appeal.

The Fresh carpet and that new-paint smell are also buyer-bait.  A buyer never gets emotionally attached to a painting or carpet-allowance.   They fall in love with is the new WOW feeling in the house.

 

 

 

To Summarize:

 

ü      Be clean and ready – your competition is

ü      Price competitively

ü      Price within the computer search criteria

ü      Cater to your ideal buyer-group and communicate with them (websites/ phone calls)

ü      Photos bring your curb appeal to your buyer thru the internet

ü      Sell burdensome items to sweeten the deal

ü      Clutter makes cozy feel cramped

ü      Don’t become Too sterile.  You are selling a home

ü      What would you demand if you were buying this house today

ü      Don’t go overboard with upgrades. Fresh paint, a shiny new faucet , well-lit rooms make the WOW difference

 For Additional Information, please visit   http://jeannettehayes.housingtrendsenewsletter.com

 

 

 

 

 

 

 

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