With you every step of the way . . .
I specialize in Residential Homes, Investment property, Homes of Distinction, Luxury and Lakefront property.
Marketing, Negotiating & Selling Expert
Contact me to put my communication and negotiation skills to work for you. My direct line is (814) 881-2000.
EDUCATION AND EXPERIENCE
How To Avoid 7 Costly Mistakes
When Selling Your Home
When you’re getting ready to put your home on the market, there are a number of things to think about, to prepare for, and to juggle. Here’s a list of seven things that can cost you thousands of dollars when selling your home:
The good news is each and every one of these mistakes can easily be avoided. Here’s a 7-part guide to help you prevent costly problems and sell your home for every bit of its worth in the least amount of time:
1. Set The Right Price From The Start. Chances are the first price you have in mind is high, but you think you can always come down. If you start high, you may literally keep buyers and other real estate agents away because they don’t want to waste their time. If you lower your price in increments, it’ll be too late – they already see it as an overpriced home. A knowledgeable REALTOR® will help you set the right price by doing some homework. He or she will research your area, gather specifics on recently sold homes, discuss trends, and answer questions you have about the value of your home with market facts, not opinions.
2. Use An Innovative Marketing Plan To Reach More Buyers. Putting a sign in the yard and holding an open house are just the beginning. You need to go beyond traditional methods and use all possible advertising avenues, including the Internet (quality photographs are key) and social media. A skilled REALTOR® knows how to get your home noticed by as many potential buyers as possible and also can get the attention of other REALTORS® who are already working with out-of-town buyers that can be hard to reach. Be sure to hire someone with a complete and cutting-edge marketing plan to help your home stand out from other homes for sale. Keep in mind, if more buyers are competing for your home, it can sometimes start a “bidding war” where you get to decide who buys your home and usually at the highest price.
4. Use Effective Negotiating Strategies. Know what you want from the sale and try to determine what your buyer wants, so you will make a deal that benefits you both. When a buyer looks at a home, they look at all the factors – foreclosures, distressed sales, and area fluctuations – and make an offer accordingly. Don’t make the mistake of thinking the “appraisal” value of your home would persuade a serious buyer to pay more by talking about it during the showing. An expert REALTOR® knows the exact questions to ask potential buyers to determine their motivation for buying and what price they can afford. If you are present during a showing, don't tell a buyer why you are selling because they'll use this information against you. Simply tell them your housing needs to be changed.
6. Only Sign A Listing Agreement With A Guarantee. A professional REALTOR® will have a clear description of the services that will be provided to you included with their listing agreement. You should have the flexibility to modify your agreement or change agents so you are always in control when selling your home.
Calculate Your Net Profit When Selling Your Home
To determine your net profit from selling your own home, take the price a buyer will offer you and subtract the costs associated with selling your home. Three out of four sellers don’t get the price they want when they put their home on the market. Why?
Because many of them chose the wrong real estate agent…
An experienced Home Marketing Expert can net you more money and save you time with selling your home by:
¨ Assisting you in pricing your home… so it sells for the most money possible, and you have more for your next home.
¨ Providing you exposure by marketing your property to other real estate agents and the public, through the official MLS… so it sells in less time, and you can move on. Homes that sell fast sell for the most money!
¨ Screening buyer calls, showing buyers your property, and negotiating… so you don’t have to constantly be available, and know things are being done correctly to sell your home.
¨ Coordinating the closing process including: opening an escrow account, completing requirements for a purchase contract (disclosures, inspections, and other legal documents)… so you don’t have to think about all the details, and your financial interests are protected.
How To Sell Your Home For TOP DOLLAR and Eliminate Costly Pitfalls…
I offer a Maximum Home Value Audit for those considering selling in the next 6 months.
My audit is much more than a simple home valuation you’ll get from another agent.
It’s a complete top-to-bottom analysis not just of the value, but every aspect of your home
to identify items that may affect your sales price.
To request a no obligation audit of your home’s value or if you have any questions about my
28 Step Home Marketing Plan designed to sell your home for every penny it’s worth, in YOUR
time frame, and with the least pressure and hassles – call me using the number below:
Al Ames, REALTOR®
Home Marketing Expert
Howard Hanna Real Estate
814-835-1200 Ext. 53 office
Not intended to solicit property currently listed for sale.
Mistake #1: Pricing Your Home Incorrectly Mistake #2: Limiting The Marketing Exposure Mistake #3: Failing to Stage Your Property Mistake #4: Revealing Too Much To Buyers Mistake #5: Not Understanding Your Rights Mistake #6: Listing Without A Guarantee Mistake #7: Selecting The Wrong Agent
Mistake #1: Pricing Your Home Incorrectly
Mistake #2: Limiting The Marketing Exposure
Mistake #3: Failing to Stage Your Property
Mistake #4: Revealing Too Much To Buyers
Mistake #5: Not Understanding Your Rights
Mistake #6: Listing Without A Guarantee
Mistake #7: Selecting The Wrong Agent