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Al Ames
CRS, GRI, Distinctive Homes, Lakefront Specialist

Helping people move forward in life


With you every step of the way . . .

I specialize in Residential Homes, Investment property, Homes of Distinction, Luxury and Lakefront property.

Marketing, Negotiating & Selling Expert

  • $15 million in transactions closed 2015-2017
  • National Sales Excellence Awards - distinguishes top 5% of Realtors nationwide
  • Top Agent Award from Howard Hanna
  • Named "Best of the Best" by Howard Hanna

Contact me to put my communication and negotiation skills to work for you.  My direct line is (814) 881-2000.

FOR SELLERS

  • I will provide a comparative market analysis to help you to determine the best price to sell your home within your time frame.  I grew up in Erie, and understand the Erie market. 
  • I will develop a marketing plan to provide your home with maximum exposure through traditional channels and through creative marketing approaches.
  • I will schedule open houses, and will provide feedback to you after each one.
  • I will respond to every communication from you and will keep you updated concerning the status of your home.
  • I will use all my skills as a Realtor, negotiator, and problem solver to guide you through the process of accepting an offer on your home which will maximize your profit.
  • My job is first and foremost to protect your interests and to guide you through the home selling process, making each step as easy and problem free as possible.

FOR BUYERS

  • I will continuously search for appropriate properties which will meet your needs.
  • I will provide an overview of the Erie area if you are an out of town buyer, and I will target properties in specific areas that meet your criteria.
  • I will use all my skills as a Realtor, negotiator and problem solver to guide you through the process of making an offer to obtain the best price and terms for the property you choose.
  • My job is first and foremost to protect your interests and to make your home buying experience as easy and enjoyable as possible.

EDUCATION AND EXPERIENCE

  • Certified Residential Specialist (CRS)
  • Graduate, Realtor Institute (GRI)
  • Homes of Distinction Specialist
  • Residential Relocation Specialist
  • 2014 President - Greater Erie Board of Realtors (Director for 6 years)
  • BA and MA Degrees from Indiana University of Pennsylvania
  • National Sales Excellence Awards (ranked in top 5% of Realtors nationwide)
  • Top Agent Award from Howard Hanna
  • Named "Best of the Best" by Howard Hanna
  • Multi-Million Dollar Producer, Champion's Club Member
  • Habitat for Humanity - Site Selection Committee Chair
  • Real Estate Investor for 18 years - formerly bought, sold, owned and managed investment properties in the Erie market

Specialties

Homes of Distinction
Custom Home
Investment
Luxury Homes
Relocation
Residential
Retirement

How To Avoid 7 Costly Mistakes

When Selling Your Home

 

How To Sell Your Home For TOP DOLLAR and Eliminate Costly Pitfalls…

When you’re getting ready to put your home on the market, there are a number of things to think about, to prepare for, and to juggle. Here’s a list of seven things that can cost you thousands of dollars when selling your home:

Mistake #1: Pricing Your Home Incorrectly
Mistake #2: Limiting The Marketing Exposure
Mistake #3: Failing to Stage Your Property
Mistake #4: Revealing Too Much To Buyers
Mistake #5: Not Understanding Your Rights
Mistake #6: Listing Without A Guarantee
Mistake #7: Selecting The Wrong Agent

 

The good news is each and every one of these mistakes can easily be avoided.   Here’s a 7-part guide to help you prevent costly problems and sell your home for every bit of its worth in the least amount of time:

1.     Set The Right Price From The Start.  Chances are the first price you have in mind is high, but you think you can always come down.  If you start high, you may literally keep buyers and other real estate agents away because they don’t want to waste their time.  If you lower your price in increments, it’ll be too late – they already see it as an overpriced home.  A knowledgeable REALTOR® will help you set the right price by doing some homework.  He or she will research your area, gather specifics on recently sold homes, discuss trends, and answer questions you have about the value of your home with market facts, not opinions.

 

2.     Use An Innovative Marketing Plan To Reach More Buyers. Putting a sign in the yard and holding an open house are just the beginning.  You need to go beyond traditional methods and use all possible advertising avenues, including the Internet (quality photographs are key) and social media.  A skilled REALTOR® knows how to get your home noticed by as many potential buyers as possible and also can get the attention of other REALTORS® who are already working with out-of-town buyers that can be hard to reach.  Be sure to hire someone with a complete and cutting-edge marketing plan to help your home stand out from other homes for sale.  Keep in mind, if more buyers are competing for your home, it can sometimes start a “bidding war” where you get to decide who buys your home and usually at the highest price.

 

3.     Stage Your Home So It Looks In Top Shape.  You don’t get a second chance to make a first impression!  Homes are in the best position to sell when they are new on the market, so you want your home to be in model home shape before your first showing.  Look at your home from a prospective buyer’s point of view.  Is your home dark, cluttered, or needing repairs?  Clear out the clutter inside your home, work on the outside, including the garage and yard, and don’t put off fixing anything that’s not working or looks broken.  You don’t need to paint your entire house, but knowing how to fix-up and stage your home properly can help you sell your home for more money.   An experienced REALTOR® will know several easy and inexpensive things you can do to make your home more attractive to buyers.

 

4.     Use Effective Negotiating Strategies.  Know what you want from the sale and try to determine what your buyer wants, so you will make a deal that benefits you both.  When a buyer looks at a home, they look at all the factors – foreclosures, distressed sales, and area fluctuations – and make an offer accordingly.  Don’t make the mistake of thinking the “appraisal” value of your home would persuade a serious buyer to pay more by talking about it during the showing.  An expert REALTOR® knows the exact questions to ask potential buyers to determine their motivation for buying and what price they can afford.  If you are present during a showing, don't tell a buyer why you are selling because they'll use this information against you.  Simply tell them your housing needs to be changed.

 

5.      Protect Yourself With A Properly Written Contract.  A contract is a legally binding agreement involving laws and regulations.  An improperly written contract could cause a sale to fall through and still cost you thousands in repairs and inspections.  Before signing, know what repairs and closing costs you are responsible for and what you are not. You also need a review of your title to see if your property is in conflict with local restrictions or laws.  A competent REALTOR® will help you understand the contract and walk you through the closing process to avoid problems. 

 

6.     Only Sign A Listing Agreement With A Guarantee.  A professional REALTOR® will have a clear description of the services that will be provided to you included with their listing agreement.   You should have the flexibility to modify your agreement  or change agents so you are always in control when selling your home.

 

 7.     Work With The Best Agent.  Selling your home is likely to be one of the biggest financial transactions you’ll ever make, so you need to hire a trustworthy REALTOR® who understands your goals and will meet your needs. 


Calculate Your Net Profit When Selling Your Home

To determine your net profit from selling your own home, take the price a buyer will offer you and subtract the costs associated with selling your home.  Three out of four sellers don’t get the price they want when they put their home on the market.  Why?

Because many of them chose the wrong real estate agent…


An experienced Home Marketing Expert can net you more money and save you time with selling your home by:

¨     Assisting you in pricing your home… so it sells for the most money possible, and you have more for your next home.

¨     Providing you exposure by marketing your property to other real estate agents and the public, through the official MLS… so it sells in less time, and you can move on.  Homes that sell fast sell for the most money!

¨     Screening buyer calls, showing buyers your property, and negotiating… so you don’t have to constantly be available, and know things are being done correctly to sell your home.

¨     Coordinating the closing process including: opening an escrow account, completing requirements for a purchase contract (disclosures, inspections, and other legal documents)… so you don’t have to think about all the details, and your financial interests are protected.


I offer a Maximum Home Value Audit for those considering selling in the next 6 months. My audit is much more than a simple home valuation you’ll get from another agent. It’s a complete top-to-bottom analysis not just of the value, but every aspect of your home to identify items that may affect your sales price. 

 

To request a no obligation audit of your home’s value or if you have any questions about my 28 Step Home Marketing Plan designed to sell your home for every penny it’s worth, in YOUR time frame, and with the least pressure and hassles – call me using the number below:

 

Al Ames, REALTOR®
Home Marketing Expert

Howard Hanna Real Estate

814-881-2000 cell

814-835-1200 Ext. 53 office

                                                          Not intended to solicit property currently listed for sale.

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