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Richard McDonald

Brighton Office, NY
2349 Monroe Ave
Brighton, NY 14618
(585) 473-1320




What do you look for in a Real Estate agent?  Experience, dedication, integrity, local market expertise, negotiating skills, knowledge of contracts, a friendly personality, a great track record?  Absolutely!  All of that is important, but nowadays there's one more thing you should look for:  You'll want a real estate professional who's tech savvy.

The days when it was enough to stick a sign on the front lawn, run a few newspaper ads, and list the home in the MLS are long gone.  Today, over 85% of home searches begin online, making the development and skilled implementation of an effective Internet marketing strategy an absolute imperative.  I will showcase your property on our own web site (search engine optimized with 4.5m visits last year) and send out email blasts to promote your home to prospective buyers and their agents.  Nothnagle services also include our new "text-to-video" application and our 4-Sale Line.  We of course also work with the Democrat and Chronicle Media Group with their combined print and digital audience reach which is consistently the highest among our local media organizations.

But sellers aren't the only ones who benefit from my technology embracing approach to Real Estate transactions.  If you're looking to buy a home, I will help you evaluate your needs and create a customized MLS search targeting homes meeting your specific requirements.  I'll keep you updated via email or text message as new properties are listed in the MLS so you'll always know when a home matching your search criteria becomes available.

If you are considering selling or buying a home give me a call so we can get the ball rolling. 

Thanks so much for your time.

Rich m.


About Me

Born and raised in Rochester, being a lifetime resident I have an extensive knowledge of the Rochester area and our surrounding communities.  When I was 22 years old my friend Ted & I started Bartenders Unlimited, a party / hospitality business.  Over the next 25+ years, through hard work and a great staff, Bartenders Unlimited became a premier catering and party staffing service in the Rochester area.  I am putting my customer service skills and attention to detail to you, the home buyer / home seller.  I look forward to meeting you in person & being "At Your Service"!


Professional Affiliations

  • NAR          National Associations of REALTORS®
  • NYSAR     New York State Association of REALTORS®
  • GRAR       Greater Rochester Association of REALTORS®

Communities Served

  • City of Rochester, Surrounding Suburbs....


  • First-time Homebuyers, Single-Family, Residential, Sellers Agent, Buyers Agent

Community Service

  • Member, Cross Creek Church (Ganonda)
  • "Board Member" - Brightstar Community, Inc.     For more information please visit

Links of Interest


Thanks for visiting!

Listed by:Richard McDonald
Howard Hanna Real Estate Services
MLS # R1154231

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