Howard Hanna + Realtor.com
Howard Hanna spent the past 15-18 months studying their listing syndication strategy and what would balance the needs of the company, its agents and sellers. They did studies of their own website, www.howardhanna.com, which gets more than 1 million visits a month. Their new marketing relationship with Realtor.com provides Howard Hanna agents and sellers with an even more powerful suite of national marketing tools to drive millions more interested home shoppers directly to Hanna listings through the Realtor.com desktop and mobile search experiences.

“This is the first time Howard Hanna has created a marketing alliance of this magnitude, and one that supports our core value of data integrity and our philosophy on generating buyer interest,” said Hoby Hanna, president of Howard Hanna Real Estate Services. “We have a responsibility to our clients, and we’re committed to providing them with the greatest group of potential buyers. We spent well over 18 months studying and evaluating the benefits of sending listings to large national sites. Both Howard Hanna and Realtor.com have complimentary philosophies and business models. Our agents and clients will benefit even more now that Realtor.com is our national site and outside site coupled with our own site, howardhanna.com.”

Howard Hanna + Zillow
Howard Hanna listings will appear as featured listings on the Yahoo!-Zillow® Real Estate Network, the largest real estate network on the Web, and on Zillow Mobile. Featured listings appear at the top of the search results for the area in which the listings are located. In addition, the Howard Hanna green and gold logo, theHanna listing agent’s photo and telephone number, and a link to the property on the Howard Hanna website will appear prominently on each listing.

The partnership benefits agents, buyers and sellers by ensuring the listing information is accurate, showing high-quality photos and receiving maximum exposure.

“I’ve always believed in going to the highest mountaintop to expose listings to the most buyers. Our ultimate goal is to operate in our clients’ best interests, which means showcasing listings across the website and mobile platform with the most eyeballs,” said Hoby Hanna, president of Howard Hanna Real Estate Services. “We talked to our agents, buyers and sellers and found what we were looking for with Zillow -- marketing choice and client value.”

“We are honored to help Howard Hanna and its outstanding agents drive the future of the real estate industry, and give buyers and sellers choice in how they buy and sell homes,” said Greg Schwartz, Zillow’s chief revenue officer. “Zillow’s leading technology and unique content captures tens of millions of monthly visitors, of which more than three-quarters are ‘in the market’, bringing Howard Hanna’s listings increased exposure to the right audience.”