Article By: Debbie Donahue
Contact Phone Number: (412) 967-9000 Ext. 328
HOWARD HANNA EXPANDS NATIONAL REACH WITH REALTOR.COM
Fourth largest Real Estate Broker Delivers Unmatched Marketing Power to Agents and Sellers
February 16, 2012 – Howard Hanna Real Estate Services today announced an industry leading alliance that will showcase every Howard Hanna property nationally on Realtor.com, the #1 homes for sale website operated by Move, Inc. (NASDAQ: MOVE), the leader in online real estate.
Howard Hanna spent the past 15-18 months studying their listing syndication strategy and what would balance the needs of the company, its agents and sellers. They did studies of their own website, www.howardhanna.com, which gets more than 1 million visits a month. Their new marketing relationship with Realtor.com provides Howard Hanna agents and sellers with an even more powerful suite of national marketing tools to drive millions more interested home shoppers directly to Hanna listings through the Realtor.com desktop and mobile search experiences.
“This is the first time Howard Hanna has created a marketing alliance of this magnitude, and one that supports our core value of data integrity and our philosophy on generating buyer interest,” said Hoby Hanna, president of Howard Hanna Real Estate Services. “We have a responsibility to our clients, and we’re committed to providing them with the greatest group of potential buyers. We spent well over 18 months studying and evaluating the benefits of sending listings to large national sites. Both Howard Hanna and Realtor.com have complimentary philosophies and business models. Our agents and clients will benefit even more now that Realtor.com is our national site and outside site coupled with our own site, howardhanna.com.”
As a result of this new partnership, Howard Hanna agents can expand the marketing power of their listings through the Realtor.com ‘Showcase Listing Enhancement Program’ that offers:
· Agent contact details and photo on Listing Detail Pages
· Multiple inquiry forms on each Listing Detail Page to connect buyers with agents
· A photo gallery of up to 25 high-quality jumbo photos
· Direct “click to call’ button on Realtor.com mobile experience to agent cell
· Social media marketing with Realtor.com Social Connections App for Facebook
· Performance reports on consumer traffic related to each listing
· Open house alerts
· Full-motion videos and virtual tours where available
· Detailed neighborhood information
In addition, Howard Hanna will brand their mortgage company, Howard Hanna Mortgage Services, on each of their listings displayed on Realtor.com. All Howard Hanna listings on Realtor.com will also display on Realtor.com International, MSN.com and AOL.com real estate search experiences.
“We’re excited to welcome Howard Hanna Real Estate Services into the Realtor.com family. Because of our unique position in the market and deep understanding of what our partners need to grow their businesses, we can develop powerful national programs that also focus on the individual needs of their agents and brokers,” said Errol Samuelson, president of Realtor.com. ”Our mission is to connect buyers and sellers with real estate professionals so they can find and purchase the right home. To do this, we stay focused on creating a superior home search experience, and we design industry-friendly solutions that add value and power to our customer’s marketing programs.”
Nationwide, potential home buyers now have access to enhanced Howard Hanna listings on Realtor.com mobile apps for the iPad, iPhone, Android or Windows 7 phones, giving Howard Hanna a comprehensive national mobile and desk top search experience that will deliver millions of highly active and engaged potential home buyers to Howard Hanna agents and listings.
ABOUT HOWARD HANNA REAL ESTATE
Howard Hanna Real Estate Services is the #1 real estate company in Pennsylvania and Ohio and the 4th largest real estate company in the United States. The company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services and corporate relocation. With 134 offices across Pennsylvania, Ohio, New York and West Virginia, Howard Hanna’s more than 4,700 sales associates, management and staff are guided by a spirit of integrity in all aspects of the real estate process. Founded in 1957 by Howard W. Hanna, Jr. and his wife, Anne Freyvogel Hanna, with one office in Pittsburgh, Pennsylvania, the company today is still privately owned with four generations of the Hanna family involved in the day to day operations of the business.
Realtor.com®, where the world shops for real estate online, is operated by Move, Inc., (NASDAQ:MOVE) and is the official web site of the National Association of Realtors®. Ranked as the #1 homes-for-sale site, Realtor.com® currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides Realtors® and the home sellers they represent with the Internet’s most accurate and comprehensive real estate marketplace. Agents and companies have the power to customize Realtor.com® resources to maximize their brand and productivity.
This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.